3. Use Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that visitors are likely to use when they are closer to making a purchase or finding what they need.
Benefits of Long-Tail Keywords
Long-tail keywords are less competitive and have a higher conversion rate. They help attract targeted traffic that is more likely to convert.
How to Find Long-Tail Keywords
Use tools like Answer The Public, Ubersuggest, and keyword research tools to find long-tail keywords relevant to your niche.
4. Improve Page Load Speed
A fast-loading website provides a better user experience and is favored by search engines.
Importance of Fast Load Times
Slow-loading pages frustrate users and can lead to higher bounce rates. Google also considers page speed as a ranking factor.
Tools to Measure and Improve Speed
Google PageSpeed Insights, GTmetrix, and Pingdom are some of the tools that shed light on and assists in speeding up of a website. As soon as a webpage is opened, it must take the shortest time possible to load all the components, thus, features such as optimizing images, enabling browser caching, and minimizing codes must be implemented.