2. Craft Compelling Content: Your Website’s Cornerstone
Sometimes the phrase “Content is the king” is as valid as in the SEO world. But it’s not only about coming up with any type of content, we need to be very selective now. You need to write the content that is useful, interesting and valuable for the viewers or the readers with focus on the target audience. Immerse yourself on creating ‘value added’ content aiming at solving their problems and showing them you are an expert in your field. Proper heading and subheading use coupled with appealing images and formatting of text are both helpful for SERP ranking and for better user satisfaction.
3. On-Page Optimization: Fine-Tuning for Search Engines
On-page optimization involves optimizing the elements on each individual webpage of your website to improve its ranking for relevant keywords. This includes optimizing titles, headers (H1, H2, H3), and meta descriptions with your target keywords. Don’t forget to structure your content logically and use internal linking to connect relevant pages on your website. This not only helps search engines understand your website’s hierarchy but also improves user navigation. Remember, images are important too! Utilize image alt tags with relevant keywords and compress images for faster loading times.